As a business owner are you faced with the following challenges?
- Shrinking margins
- Higher than average employee turnover or lack of engagement
- Sales results below your expectations
- Sluggish business development activity
- Lack of clear direction
Where Business Strategy and Creativity Meet.….
Clearwater Communications offers two distinct capabilities, which when combined, provide our clients unique solutions to business challenges. Our in-depth experience in developing results driven business strategies, together with our creative approach to problem solving, helps our clients break through barriers, enabling them to grow and build value in their organizations.
We invite you have a quick look at this site and find out how we do that.
Corporate Communications
The world is expanding and contracting at the same time. Decision makers have more choices and less time to consider your organization’s proposition
Employee Communications
Employees can be the last to be considered when things change in an organization. Too often they are left to form their own opinions on what management assumes they will intuitively understand and support.
Financial Communications
Producing an annual report or annual meeting is not for the feint of heart. Depending on the complexity of your business, the process can take many months, involving every department of your organization.
Why Clearwater?
Are you….
- Introducing a new product or service?
- Expanding your business?
- Attracting key personnel?
- Selling your business?
- Rethinking your company’s image or brand?
- Questioning the value of your business?
Latest News & Updates
The Two Faces of Debt for SMBs—Friend or Foe?
How can business owners benefit from what seems to be a once-in-a-lifetime opportunity? For those of us who have lived through double-digit interest rates, now seems like the perfect time to be borrowing to invest in your business. Not only will interest rates by necessity have to rise in the future, but it is unlikely […]
Deck Lessons
This past summer I finally tackled the task of rebuilding my deck. In so doing I was struck by the similarities to building my business. Start with a plan – but be open to changing it, it’s bound to improve things Build a solid foundation – your work supports others, don’t let them down Ask […]
Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout with Steve Rivkin John Wiley & Sons, 2000 Hardcover, 230 pages Review by John Hotson – President, Clearwater Communications, Toronto, Canada While this book has been in print for eight years, I think its worth a second look. For those who have read Ries and Trout’s earlier book, Positioning: The Battle for […]
Storm Clouds are Building for Canadian Business Owners.
No doubt you have heard this before. So what are owners doing about it? The cold truth is that Canadian SME (Small Medium sized Enterprise) owners are facing a tough negotiation when they put up the “For Sale” sign for their business. Competition from other sellers is fierce, buyers are scarce and things are about […]
KISSED by Winston Churchill
Winston Churchill, in closing off a four-page letter apologized to the reader by saying, “ I would have written you a shorter letter, but I didn’t have the time.” How many annual reports or corporate documents have you read that could have easily been half the size? How many corporate presentations go on far too […]
My Perception is My Reality
When creating the messaging for your next marketing campaign, company newsletter or lecture to your children, take some time to consider the mindset of the recipient of that message. You may be overlooking some very important facts about how your audience feels about what you are about to say. If it’s Not What I Believe […]
“I know you think you know what I said… …… but I’m not sure that what I said is what I meant.”
Communications is defined as being “the science and practice of transmitting information” … fairly straightforward you’d think. If it was left to transmitter towers and large dish shaped receivers with invisible bits of data moving from one point to another, the whole “practice” would be fine. The problem arises when you and I get involved. […]